hands-on business design for decision-makers💎

Business, Design & Ethical Growth Advisory @ Helsinki

WILL & WAY 🪡

WILL & WAY 🪡

profile

Will & Way is a hands-on strategic advisory by 2x co-founder and business designer Valeria Gasik + collaborators.

We help ethical teams to grow business, create exciting digital services & set and run stellar product design ops.💎

When there’s a will…

Outstanding product, team, and design operations start with enthusiasm to solve the right problem.

Our direct and kind discovery approach will provide you space to clarify and rediscover your business – and set a plan for solving key challenges with the aid of design.

there’s a way

As a hands-on strategic advisor, Way & Will figures out the best way forward through discovery. Depending on the challenge at hand, we’ll choose a custom mix of approaches to enhance:

  • Strategic Design

  • Design for teams

  • Design Operations (DesignOps)

  • CX, UX/UI & Content work

strategic design + fuzzy problems = 💎

Perfect moments to involve Will&Way

Preparing to grow

Establishing an executive team
Looking to hire a first designer(s)
Exploring product/market fit
Setting a base for future growth

Feeling a bit lost

Hiccups with design processes
Mix-ups with external partners
People feel tired/uninspired
Things “don’t get done”

Now growing

Improving design operations
Improving the quality of early design
Preparing for TA and growing team
Empowering and elevating team