WILL & WAY 🪡
WILL & WAY 🪡
Will & Way is a hands-on strategic advisory by 2x co-founder and business designer Valeria Gasik + collaborators.
We help ethical teams to grow business, create exciting digital services & set and run stellar product design ops.💎

When there’s a will…
Outstanding product, team, and design operations start with enthusiasm to solve the right problem.
Our direct and kind discovery approach will provide you space to clarify and rediscover your business – and set a plan for solving key challenges with the aid of design.
there’s a way
As a hands-on strategic advisor, Way & Will figures out the best way forward through discovery. Depending on the challenge at hand, we’ll choose a custom mix of approaches to enhance:
Strategic Design
Design for teams
Design Operations (DesignOps)
CX, UX/UI & Content work

strategic design + fuzzy problems = 💎
Perfect moments to involve Will&Way
Preparing to grow
Establishing an executive team
Looking to hire a first designer(s)
Exploring product/market fit
Setting a base for future growth
Feeling a bit lost
Hiccups with design processes
Mix-ups with external partners
People feel tired/uninspired
Things “don’t get done”
Now growing
Improving design operations
Improving the quality of early design
Preparing for TA and growing team
Empowering and elevating team